brand — shoes

Asics

ASICS is a Japanese multinational sportswear corporation founded in 1949 by Kihachiro Onitsuka. The company's name is an acronym for the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its core philosophy of promoting health and happiness through sports. ASICS is renowned for its performance-driven athletic footwear, apparel, and accessories, particularly in running.

founded 1949
home Kobe, Hyōgo Prefecture, Japan
parent ASICS Corporation
range $25 – $250

Items

About

ASICS is a Japanese multinational sportswear corporation founded in 1949 by Kihachiro Onitsuka. The company’s name is an acronym for the Latin phrase “Anima Sana In Corpore Sano,” meaning “A Sound Mind in a Sound Body,” reflecting its core philosophy of promoting health and happiness through sports. ASICS is renowned for its performance-driven athletic footwear, apparel, and accessories, particularly in running.

Asics was founded in 1949, is headquartered in Kobe, Hyōgo Prefecture, Japan, is owned by ASICS Corporation. FITPIC tracks the brand across shoes and tops, with researched USD pricing from $25 to $250.

Signature guide topics for Asics include Asics shoes, Asics running, Asics GEL technology, and Asics sneakers. The brand page focuses on verified history, ownership, categories, and current price context for the FITPIC catalog.

Questions

Questions about Asics

What does ASICS stand for?

ASICS is an acronym for the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body."

What is ASICS GEL technology?

ASICS GEL technology is a silicone-based cushioning system strategically placed in the midsole (rearfoot and/or forefoot) of shoes to absorb shock, reduce impact on joints, and enhance comfort and stability during movement.

What is the ASICS GEL-Kayano known for?

The ASICS GEL-Kayano series is renowned as a premium stability running shoe designed to provide comfort and support, particularly for runners who overpronate (where the foot rolls inward excessively).

Where is ASICS headquartered?

ASICS is headquartered in Kobe, Hyōgo Prefecture, Japan.

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