brand — tops

Supreme

Supreme is an American clothing brand established in New York City in April 1994, focusing on streetwear, skateboarding, and hip-hop fashion trends. It is recognized globally for its distinctive red box logo with white Futura Heavy Oblique font, which was inspired by artist Barbara Kruger's work. The brand built its reputation on limited-edition releases and strategic collaborations, creating a sense of exclusivity and high demand.

founded 1994
home New York City, U.S.
parent EssilorLuxottica
range $15 – $125,000

Items

About

Supreme is an American clothing brand established in New York City in April 1994, focusing on streetwear, skateboarding, and hip-hop fashion trends. It is recognized globally for its distinctive red box logo with white Futura Heavy Oblique font, which was inspired by artist Barbara Kruger’s work. The brand built its reputation on limited-edition releases and strategic collaborations, creating a sense of exclusivity and high demand.

Supreme was founded in 1994, is headquartered in New York City, U.S., is owned by EssilorLuxottica. FITPIC tracks the brand across tops, outerwear, accessories, and bottoms, with researched USD pricing from $15 to $125,000.

Signature guide topics for Supreme include Supreme streetwear, Supreme box logo, Supreme collaborations, and Supreme drops. The brand page focuses on verified history, ownership, categories, and current price context for the FITPIC catalog.

Questions

Questions about Supreme

How often does Supreme release new items?

Supreme typically releases new products every Thursday at 11:00 AM ET (NYC time), with Japan releases on Saturday at 11:00 AM Tokyo time.

Is Supreme still popular?

Supreme maintains significant brand recognition and millions of fans, but its "hype" and resale value have seen a noticeable decline in recent years, facing challenges in balancing growth with its core identity.

What is Supreme's most expensive item?

The Supreme x Louis Vuitton Malle Courrier 90 Trunk is considered the most expensive Supreme item, having sold for $125,000 at auction.

How can I buy Supreme items online?

Supreme items are released online on their website (supremenewyork.com/shop) every Thursday at 11 AM EST. Due to high demand, items often sell out very quickly.

Access

Scan Supreme from your closet.